PRADA

Prada has been synonymous with forward-thinking style since 1913, but it’s Miuccia Prada – the granddaughter of the brand’s founder – who transformed it into the global powerhouse it is today. Setting the fashion agenda with its Prada for men and Prada for women collections, it expertly disrupts the traditional idea of beauty through conceptual and highly innovative ready-to-wear, bags and footwear – just look to the America’s Cup sneakers for proof. Confidently traversing between past, present and future to create new aesthetic codes, the Italian label tells a story of unadulterated luxury through a fresh perspective, with each of its creations – from covetable jackets to iconic loafers – doubling as a powerful tool of self-expression.