CHLOÉ

French label Chloé and its free-spirited ready-to-wear collections have long inspired a legion of A-listers and It girls who crave a slice of the brand’s bohemian DNA. Founded in 1952 by Gaby Aghion – one of the first designers to move away from haute couture in favour of a more egalitarian approach to fashion – Chloé is now under the creative direction of Chemena Kamali, who merges the label’s romantic femininity with power dressing to create a unique, effortlessly elegant aesthetic. Today, Chloé’s clothing is defined by softly tailored separates, ruffled pieces and bold colours, which complement its numerous bags – especially its cult-favourite tote bags – as well as accessories and shoes.